Premier Foods brought back their dessert brand, Ambrosia, to TV and introduced a new animal character, Moley, who goes on an unexpected aerial adventure over the brand’s home county of Devon. The ad – soundtracked by All I Have To Do Is Dream by the Everly Brothers – sees the subterranean critter grabbing on to a passing balloon and floating past two women enjoying a picnic, at which point Moley takes the opportunity to swipe a freshly picked raspberry through a pot of custard in the process of being poured. It ends with the long-running line “Devon knows how they make it so creamy”.