Chivas Regal, an icon of luxury blended Scotch whisky, announces their first US led national advertising campaign with United is the New Gold. As a brand with rich history that's always celebrated those who are redefining success on their own terms, Chivas' new campaign embarks to reimagine hustle-culture with a modern-day vision of aspiration. In the campaign's hero asset, ants serve as an analogy to a modern-day couple supporting each other as they strive to meet their goals: an illustration of shared success. Set to a re-record of 'Just the Two of Us' , the 30 second spot is strategically shot in black and white to imbue emotional resonance, demonstrating the power of connection.