Malfy is back with “Immagina Malfy”, a new global campaign confirming its status as a true icon of Italian style. Immagina Malfy is an invitation to step into a dream-like place, a place in your mind so real you can almost taste it, where life is seen through Rosa-tinted sunglasses. The campaign is spearheaded by the hero film that sees a stylish protagonist entering the portal into her imagination; the action builds up anticipation to the Malfy Gin & Tonic she is imagining – a sensorial crescendo to the perfect aperitivo. The film and supporting assets are colourful, vibrant and stimulating, all inspired by the taste and smell of the botanicals that are used to create the unique taste of Malfy Gin. Effortless and aspirational Italian style oozes from each frame with conviviality at its heart, bringing family and friends together for a shared moment over a Gin & Tonic.