Iconic biscuit brand Jammie Dodgers returned to UK TV screens for the first time in over a decade with a mischief-filled effort that encapsulates the brand’s playfulness. The 30-second spot marks the brand’s return to British living rooms with a summer-infused bang, celebrating that beloved staple: the water fight. Set to The Chemical Brothers’ 1997 smash hit ‘Block Rockin’ Beats’, the advert aims to reignite Jammie Dodgers’ generational appeal through a distinctively disruptive creative.